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[Chinese shoes Network - Brand Dynamics] Following the second quarter of fiscal 2013. Net income in the first quarter net profit fell 12 percent after the world's largest sporting goods Nike newly released again fell 18 percent to $ 384 million. By inventory impact, Nike Greater China region Revenue fell 11 percent to $ 577 million. second quarter, Nike's revenue rose 7 percent to $ 5.96 billion, slightly below analyst expectations of $ 6.01 billion; profit from continuing operations rose 9 percent to $ 521 million; diluted earnings per share increased 11% to $ 1.14. Although the product pricing improved, but by the increase in labor costs and currency effects, Nike's second-quarter gross margin decreased 30 basis points to 42.5%, however, the entire fiscal year, Nike expects gross margin to be flat. It is worth noting that Nike have declined in Greater China and Western European markets revenues, which, Greater China revenue fell 11 percent to $ 577 million, while revenue growth in emerging markets outside China, by 11% to 1.1 billion US dollar, the Japanese market also grew 11 percent to $ 219 million. Some foreign media reported that Nike problem in China is excess inventory, difficult to cope with fierce competition and local brand promotion, Nike to absorb the excess inventory of clothing in China, in China's mode required by the authorized management changes wholesale sales. In fact, in the fourth quarter of fiscal 2012, Nike had already appeared in the Chinese market sales decline, Nike Greater China sales total income, including shoes, clothes, accessories, including a $ 667 million, compared to The third-quarter decline of 3.89%. Morgan Stanley report shows that the fourth quarter of fiscal 2012, Nike's global future orders growth of 18% to 12%, China's orders rose significantly reduced from 20% to 2%. Nike stock began to increase over the same period. As of the end of May 2012, the stock amounted to $ 3.35 billion, and $ 2.715 billion compared to last year, an increase of 23.39%. Nike Chief Financial Officer Don Blair said Nike "strict management of inflows to the number of new products (China) market, the initiative to cancel the order, reduce the futures." In addition to inventory pressure, Nike also had to face the impact of the economic slowdown in performance, as well as Adidas strong chase, casual and fast fashion brands and local brands impact brought about by the continuous promotion war pressure. it is not difficult to find, before a relatively small discount Nike, now even the new also often participate in activities. However, compared to the hundreds of local brands off the discount rate, Nike apparently only superficially like to try. "Nike will not participate in the price war, but there is likely to launch slightly cheap shoes to meet the market demand." A marketing person on the "First Financial Daily" said that, if added to the domestic brands such as price war Nike Nike is not, and this degree of damage to t jordan retro 14 white/fuchsia blast/black he brand itself can be imagined. London consultancy Neev Capital founder believes that in the next 12 to 18 months, Nike China's problems are not solved, but not worse than expected. (Chinese shoes Network - the most authoritative and most professional Footwear News)[Chinese shoes Network - Brand Dynamics] 2012 London Olympics, Adidas unable to continue the Beijing Olympics partner position, but appeared in the ranks of two sponsors. "Can not say that in 2008, bidding each other to higher cost of 100 million yuan of Li Ning won the partners, Adidas little 'hurt'." A source told reporters. In 2008, I am afraid there is no sense of crisis ??????? stronger partner of the Beijing Olympic Games.??????? night half a century, "born" with the advantages of Nike entered China earlier, about 30% market share in the Chinese sports shoe market dominating boss. Nike and Adidas in China is not only slightly inferior brand recognition, even from the 1930s to the glorious history of Olympic sponsorship also rarely known. In order to stand up, Adidas and Li Ning at PK, end up paying about $ 100 million for the "Beijing Olympic Partner" title. But at the Beijing Olympics, China 28 major items of the 22 teams were dressed in sportswear and sneakers with the Nike logo in the competition, and is frequently broadcast on television. "This is a good marketing Nike." Qiang Wei, director of marketing for Ogilvy Group sports representation. "different with Nike, Adidas and more willing to spend on large-scale events and activities. However, in recent years it also began sponsoring sports stars. However, both the number of spokesmen, or the amount of investment, but also can not be compared with Nike. "A well-known sporting goods companies public relations official said. Liu Xiang as an example, as the first betting Liu Xiang's world-class sponsor, Nike marketing for Liu Xiang has been remarkable. Just when Liu Xiang broke the world record, Nike launched immediately build on the progress, "12 seconds 88" advertising, the industry as flash in the pan. August 18, 2008, Liu Xiang out of the race so that all brands are unprepared. Nike has established a cooperation that is "QQ love wall - Liu Xiang blessing" in the day and Tencent (Nike brand wall). During the Beijing Olympic Games, every day millions of Internet users through Tencent understand the match and watch videos, bless Liu Xiang's QQ love wall almost overnight become the land of enthusiastic Chinese netizens. Tencent instant messaging software by a huge network of people, Nike's marketing message spread like a virus and spread, and quickly copy transmitted to hundreds of thousands, millions of audience. even when standing on the podium, the athletes are wearing "Adidas" equipment, but ultimately failed to Adidas Beijing Olympics by changing the pattern of the status of the two giants in the Chinese market. 2010 fiscal year (June 1, 2009 to May 31, 2010), the Nike Greater China revenue $ 1.742 billion, Adidas Greater China in 2009 revenue $ 1.33 billion. Status second child has not changed. Even so, Adidas after the Beijing Olympic Games, we will begin preparations for the 2012 London Olympics. 2011, Adidas began implementing the "lead 2015" strategy, the core of this program is to small cities market, dealers advance, not only to compete with Nike high-end market, but also compete with local brands in the low-end market. Currently, Adidas aid "towards 2015" strategy, the tentacles are extending from the soccer field sports it does best, toward the basketball, outdoors, jogging, training, fashion and other fields (especially in the field of basketball to the "most important competitors "Nike launched a fierce attack), and features for consumer groups in different areas, to determine the different brand ambassador, then the separation of high school low-cost sub-brand according to consumer groups spending power. At the same time expand coverage, Adidas can find more clearly highly profitable products. For example, SLVR brand design style and designer Yohji Yamamoto Y-3 is similar, but the low price for some, but Stella Mc Cartney is the movement of high-end designer fashion brand, clover and three stripes brand will remain classic status, style and customization services are aligned with the individual requirements of young people is relatively high, and it is adidas NEO into three or four line market in low-end brand, currently in third and fourth tier markets laid nearly 900 sales outlets. (Chinese shoes Network - the most authoritative and most professional Footwear News)Gel Lyte III Asics shoe first released in 1991, today, more than 20 years later, has become the brand's joint shoes, one of the most popular shoes. This week is in exclusive sale of Taiwan network mall invincible 2014 ASICs Gel Lyte III series, after launch four models of new color, maintain consistent retro styling continues, still using mesh and suede build, respectively, using the color black, grey, blue, and so on as the main axis, creating a steady, introverted texture, two chip of the tongue is a major selling point of the Gel Lyte III, the dress can feel the docile sense of high quality specifications, peremptory become street always unbeaten classic retro running shoes index. The series price of NT $3500 yuan. source: InvincibleNike Air Presto new color matching 2014-05-06 22:42:59 brings you a brand new color Nike Air Presto shoes today, the color of the use of air blue to build uppers, sulfur color Swoosh and lining embellishment, the bottom of the use of gray, the whole pair of shoes is more sedate. The number of 347635-472 shoes, currently available on the foreign website, conditional friend can try. Nike LeBron 11 new color matching exposure 2014-02-24 21:06:46 followed by all star color, and another Nike LeBron 11 new color exposure. The new color of shoes in black, Flywire fly line and part of the Red Lace embellishment, inner and outer bottom and the Swoosh logo is the use of jade. According to the information provided on the network, this new color will be launched on Saturday, February 22nd, the price of $200, we will continue to pay attention to this new color matching more information. in February of this year before Valentine's day just gave Top Ten Hi Sleek Night Adidas Originals for this is like Hello Kitty as attractive, when the black and red color at the end of winter now in early spring can replace different style to appear, the girls have the blessing. This time, the introduction of white and black refreshing color system, high cylinder, this change of style continued in April, let Sleek theme single product into lovely tonality street, this section in April 6th first in Taiwan officially on sale! [page] #e# Nike Air Max Lunar: Gucci 2011 New Spring and summer spring summer 2011 canvas shoes metrosexual man Philosophy Interpretation comments on A: Nike Air Max Lunar 2011 New Spring and summer a Gucci spring summer 2011 canvas shoes metrosexual man Philosophy Interpretation Nike Air Force 1 Nike can be regarded as the most durable shoes on the shoes before and ushered in a number of innovative new versions in Flyknit as the representative of the vamp. And this pair of "Light Bone" tonal Air Force 1 chooses white Swoosh, shoelace and sole to be decorated, the meeting will become the focal point of concern. 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In the macro-control, the market has become more mature, how to obtain a stable source of profits, the company has a stable cash flow income has become one of the focus of many real estate companies consider, many companies have tried to enter the hotel industry, energy industry, China Zhejiang is undoubtedly in the commercial real estate development accounted for the initiative. investment shoes, get considerable income every year Huazhe real estate investment Huamao shoes, is getting a good deal. "From the residential development oriented, to enter the commercial real estate development, to enable enterprises to form the industrial capital precipitation, so as to improve the enterprise's ability to resist risks," Hu said the wave, the traditional residential development and sales model has been unable to meet the current situation, enterprises must achieve a qualitative leap. While investment Huamao shoes, Huazhe is very sure. "changes in the market and policy environment, let the land and funds has become a bottleneck of real estate development enterprises. The pressure from land and capital limits the development of real estate enterprises. However, commercial real estate development has long-term stable operating income, and it has strategic significance for the development of the group." China Zhejiang property manager Hu wave said.The