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& nbsp; & nbsp; & nbsp; Eve Economics pointed out: women dominate 70% of global economies of scale, the next 15 years, women account for more than eighty percent of global consumer purchasing power. Such amazing proportions allow all companies can not be underestimated. & nbsp; & nbsp; & nbsp; to contact the distance and reaction zero seconds, "12:88 Just do it" instantly become the focus of much attention online and offline, it just seems to dilute Nike lost to opponents in the World Cup decadent state. We are used to seeing men of sports marketing model, it really "campaign so that women do go away?" Nike Dance With so many self-made woman elated, opened up a different kind of landscape. & nbsp; & nbsp; & nbsp; SARFT and SAIC jointly below, starting August 1, weight loss breast enhancement and other TV programs advertising suspended. This really makes the world a woman lovingly of his body that measures hand-foot. However, Nike has long prepared a better place for them. & nbsp; & nbsp; & nbsp; open nikewomen.com.cn, in pink interface strayed paragraphs satisfying wishful words: "Turn off the computer and go on a one-hour dance lessons, back pack you efficiency becomes faster, and smiling love your body. "...... This is the Nike Women fitness program Nike Goddess of Chinese mainland version:." Love your body "(Love, You Body). The core part of the program is dance master Jamie King and Nike together to create NRSW courses. Release This dynamic fashion fitness dance aimed at targeting 22-28 year old urban women to participate in and drive sales female fitness products. & nbsp; & nbsp; & nbsp; compiled a dance, teach you to dance, make you inspired to get rid of fat, the opportunity to sell shoes and clothing dance equipment. A woman can be so earn money. & nbsp; & nbsp; & nbsp; profile: full of male hormones & nbsp; & nbsp; & nbsp; most of the history of Nike, not to treat the women as men, that is, we do not consider them. Female sports market even men's marketing strategy also copy, even Nike shoes model used simply smaller than men 1st. In Jordan, Tiger Woods so great male athlete Liu Xiang, this glorious, Nike dominated the world sports market for many years. The company, however, one full of male hormones, and have a lot of male sports fantasy force is difficult to be loved by female consumers. Do not forget Nike Nike is a woman - the goddess of victory in Greek mythology named. & nbsp; & nbsp; & nbsp; at Nike's annual sales of $ 13.7 billion in sales of women's and women account for only 20%. It seems no foot Nike commit suicide. Reebok and Adidas competitors but was able to take advantage of Stalin to seize the initiative. Undoubtedly the most pick Adidas Women Fitness Clothing Women Sleek series, won the women favorite. & nbsp; & nbsp; & nbsp; With the increase in the number of women participating in the exercise, together with the movement of fashion and sportswear fashion trends show that brings together elements such as fashion and sexy women's sports apparel market prospect is broad It is good. According to Sporting Goods Manufa cheap air jordans online cturers Association of Sporting Goods Manufacturers Association data, from 2000 to 2004, women's sports apparel sales grew 39%, to $ 17.4 billion; the same period, sales of men's sports apparel decreased by 11% to $ 13.4 billion. & nbsp; & nbsp; & nbsp; results of 2005 a project called "Chinese women's quality of life survey" shows that the overall health of women a stronger sense, 80.6% of women will from time to time to exercise. On the consumption side, fitness behind clothing, communications and tourism, the fourth column of the female consumer spending. Sports consumption reflect the "women's power" is an indisputable fact. & nbsp; & nbsp; & nbsp; Nike beats, after all, and soon the smell of this point, and quietly make adjustments. & nbsp; & nbsp; & nbsp; Empathy: Iraqis dance dancing & nbsp; & nbsp; & nbsp; too concerned and dedicated sports tradition, innovation is likely to cause timid when out Nike suddenly expected operating capacity edge products are amazing. Because most consumers and retailers agree that Nike is embodied hero and sports. Indeed, in addition to sports other Nike previously dismissive, and now Nike now determined to expand on the "movement" of interpretation. Integration of sports, fashion and entertainment from a number of non-pure fitness dance sports emerged as Nike developed female fitness market fulcrum, indeed the most difficult to break through the two Nike breakthrough: sports and men. Because a few years ago whether we dance movement also debated. & nbsp; & nbsp; & nbsp; The next step is to explore women dance in the end what kind of equipment, which determines the Nikewomen future design direction. The study found that for the vast majority of women, high performance is not necessarily sports-related, but with the comfort related. Many women are hoping the same as men, outside the gym wearing sportswear. & nbsp; & nbsp; & nbsp; In addition, it found that Nike and the line must be adequate to weaken rough sporty and fashion go hand in hand. This performance is even worse in women. Core consumer Nike fitness dance apparel is 22-28 year-old women, they do not want to sacrifice fashion for motor function, they want both. And those who like to buy products harmonious colors. & nbsp; & nbsp; & nbsp; for a variety of reasons, Nike launched its latest fitness dance series in the tank tops, low-waist slacks, sexy short shirt, whether in the gym or at Nightclubs are suitable for wearing. Trousers and vest can be long or short, customers are free to mix different styles colors of tops, bottoms, shoes and other equipment such as backpacks, wear clothing style. Followed international dance master jump Rockstar Workout of course, have a good outfit. Nike women's fitness apparel is tailored to this dance. & nbsp; & nbsp; & nbsp; from the earliest Bodyarts, Nike will be the local strength training, yoga, Latin dance aerobics and other sports in which melting, and proposed a "charm 3S" concept (Spiritual, Stylish and sexy), it is the new definition of the twenty-first century femininity. Spiritual refers to have optimi cheap jordans stic, confident, positive and perseverance, Stylish refers to a unique taste and style, have their own beliefs, but sexy is not just sexy, but also a sexy look and gesture. Bodyarts become a fashion line cities in white-collar women. & nbsp; & nbsp; & nbsp; later the Nike Rockstar Workout start another boom during the global promotion. Cooperation by the renowned choreographer Jamie King, director of fitness and dance Nike created, containing the latest Hip Hop movement and the latest wave of urban rhythm, let the dancers dance in a one-hour course in the body energy to get exercise. & nbsp; & nbsp; & nbsp; recently, Jamie King and Nike together again to create a new Nike Rockstar Workout Bollywood courses. The innovation lies in Hip Hop, Funk, R & amp; B joined the mysterious and elegant style of Indian dance. In Beijing, Shanghai, Guangzhou, Shenyang, Dalian and other cities in the body times the force, force the United States and other fitness and health center, you can find Nike dance classes. & nbsp; & nbsp; & nbsp; closer to Dance, and Music in tune. Nike on female fitness products in the "outrageous" performance beyond conventional boundaries of sport, its power comes from the great temptation of the market. & nbsp; & nbsp; & nbsp; taking advantage of: weight loss ulterior motive & nbsp; & nbsp; & nbsp; Although counterfeit slimming products list becomes longer, but the heat is still slimming market unabated. "Good figure, thrown out." This year's "hot" in the rejection of fat woman to lose weight once again ignited the hope of the world. Recently CASE and experts warn: there is no scientific basis for the rejection of fat to lose weight, but also can damage bone nerve. Secretary-General of the World Natural Medicine Global Fund to Fight Obesity Huang informed the Commission will reluctantly said: "Almost all dieters wasting money, weight loss market is a market failure." However, up to 30 billion yuan per year, and the weight loss products on the market with a rate of 5% -10% of how to prevent businesses salivate? "Obesity is essentially a lifestyle disease," Dean China Working Group Leader obesity prevention before the Chinese Academy of Professor Chen Chunming speaks a word. Consumers need to return to a rational opinion on the one hand, on the other hand requires a consumer more receptive to healthy weight loss methods. & nbsp; & nbsp; & nbsp; in any case, Nike certainly take on this group of global slimming Shuttle, besides Nike "Fate Cao in my" brand connotation and promote positive sportsmanship, and Science Diet the concept is very similar. And Nike's genius is that it in any way deliberately vague propaganda avoid "diet" is, even some of the adjective, such as weight loss, body sculpting, lowering the words have never touched. Perhaps because of the weight loss market too freely, fearing damage to their health motion image. & nbsp; & nbsp; & nbsp; can we still see the weight loss associated with content on nikewomen Chinese website. There is a "dance consume heat meter" clearly above listed several dance weight loss informatio jordan retro 14 white/fuchsia blast/black n, "30 minutes of hip-hop can burn 235 kilocalories; 30 minutes can burn 210 Latin dance kilocalories" and so on. & nbsp; & nbsp; & nbsp; on the "Beauty Forum" more audible to the voices of many women, their most talked about topic of course is to lose weight. For example, there are users saying "When I saw so many lose weight PP, do not believe that diet pills and weight equipment ......", someone responds: "Aerobic exercise is a healthy way to lose weight, but I generally difficult to stick to ......." Here it seems to have become the battlefield of their vocal opposition and sub-Gan co bitter camp. & nbsp; & nbsp; & nbsp; low-key: to be warm Tibetan grow & nbsp; & nbsp; & nbsp; over the past thirty years, Nike masculine like a main theme has not changed from the beginning . But this hero worship style of advertising is difficult to attract female consumers. Nike thinking without affecting the brand image of the main premise of how to better communicate with women. Stronger might hurt Nike masculinity, weak it is difficult to arouse female attention. The study found that most women do not have a keen interest in sports stars Reviewed contrary, they pay more attention to the emotional exchanges between. & nbsp; & nbsp; & nbsp; the market's next fight than men, the women's market is more like a cold war. Next is a series of anti-normal changes. Such as hiring outside the sports sector R & amp; B singer Rihanna (Rihanna) starring fitness dance series DVD, and play nikewomen.com. Hiring dancers Jamie King as the new spokesperson. Nike Rockstar Workout fitness dance in Hong Kong, Beijing, Shanghai and Guangzhou and other cities to become the choice for white-collar women, largely because of factors choreographer Jamie King. The "Europe's most innovative," the dance design director, is the 68th Academy Awards live dance choreographer. Madonna recently in 2006 "Confessions" world tour as a choreographer, beginning the same year for her song "Sorry" shoot MV. & nbsp; & nbsp; & nbsp; in the choice of communication channels based on the use of the mass media hype Nike little more optimistic about the relatively low-key but more targeted Event, and rely on electronic channels to recruit more Women. For example, each year thousands of people dance, "Dance Party", the transformation of different topics, from the "do sports, do it yourself", "the woman insisted more," "I omnipotent, omnipresent charm", "I move my charm" "Movement Let me Shining", "5678, and indulge in rhythm" and, most recently, "Hot Dance Party" Online enrollment nearly three thousand people. & nbsp; & nbsp; & nbsp; The Internet is a young woman of the world, the network can go deep into the psychological self-conscious women. Nike various areas of the site have a women's channel, and set up an independent nikewomen.com website. Online we see the same theme "Just do it" and different expressions: Praise ordinary real woman, to "dialogue" between the woman and the woman as the primary means of communication. On this point nikewomen.com Taiwan, Japan and other Asia-Pacific region is particu cheap foamposites larly prominent sites. For example, in istories channel, you will find that you are not alone, no matter in Taipei, Shanghai or Kyoto, have a group of energetic women, being in the classroom will also enjoy dance, yoga or meditation classes. It can also be seen from morning to night and story fragments of their lives. In these extraordinary figure, you will find Yang Yang and Maria Sharapova faces, but they are not at the podium and the sports arena, but as with your ordinary life. & nbsp; & nbsp; & nbsp; of course, on the site you will easily tap the Nike dance courses video, from warm-up, footwork, exploded into action with a combination of action and fancy, as you repeatedly Play. Also watch the top dance masters performances. & nbsp; & nbsp; & nbsp; Obviously, less indoctrination rhetoric, have become more scenes exchanges and considerate. & nbsp; & nbsp; & nbsp; In order to completely change the way women communicate, Nike Goddess (goddess Nike stores) began as the emergence of the concept of women's cosmetics store. As before exudes rough, cold, masculine image of Niketown (Nike Sports City) compared to, Nike Goddess is they will feel comfortable shopping, like a kind of family feeling, decorated using warm colors of wood floors, blue Tile, plus white doll model physique. Here is the home furnishings like furniture, rather than rigid display rack. In order to come into contact with women, Nike moved even a small amount of shelf next to the place of women's underwear. & nbsp; & nbsp; & nbsp; Eve Economics pointed out: women dominate 70% of global economies of scale, the next 15 years, women account for more than eighty percent of global consumer purchasing power. Such amazing proportions allow all companies can not be underestimated. Today most sensible how companies find enormous influence female consumers, and use it to get breakthrough results, with "love" instead of "cheating." & nbsp; & nbsp; & nbsp; Nike: "Love your body."Reebok Geometric Pattern "to continue to build a new color's retro shoes Pump Blacktop Battleground Reebok, recently again to launch another Chicago color. 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High prices clinch a deal? Michael, Jordan, Converse shoes, authenticity questioned comments on last article: "Jordan Brand, another shoe pack."! Do you want a Christmas gift like this? Next: the price is doubtful? Michael Jordan kiss 〉 walks in the big show's metal tone, has always been clutching the photographer eye eyeball tool. In a flash in the background it represents by means always reflects different brilliance. 2016 Dr.Martens Metallic Shine series, but the convergence of the previous radiant light, metal color sharp turn into a more low-key rich. 1460 Classic vamp melted metal light, light can shine from the wild audacity, spring to walk in the sunshine will shimmer domineering introverted, Martin still, still gas. 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Sexy and unassuming you may have overlooked why do guys wear AJ?has been hailed as the best cushioning effect among the popular model M998, is the first loading ABORZB cushioning material 99X Series cushioning shoes, 93 years successfully developed ABORZB, can absorb 99% ground reaction force, effectively avoid the sound unfair external influence and ankle sprain, become the strongest 99X Series cushioning element. early at the end of last year will herald the spring and summer of 2012 quarter of the new M998 models, in the spring quarter also recently officially on sale, the French famous sneaker website Sneakers.fr recently for the new two M998 models of shooting demonstration Lookbook, respectively M998OG and M998BR, are Made In USA American model, although the comfortable shoes and appearance are quite strong, but this combination of narrow foot trousers, stockings and retro running shoes, personally a little be cast into the shade. source: Sneakers.fr Japan (Hiroshi Fujiwara) fashion Godfather Teng Yuan Hao brand fragment design with well-known sports brand NIKE in charge of the cooperation in the trend this year caused a sensation in the world is absolutely can not be ignored. Which adopts computer knitting technology made shoes, Sock Dart shoes vamp silicone build belt instead of the traditional shoes, also became the highlight of this year, following the previously announced the launch of "OLIVE" in green. The official also announced the new colors, namely "Dark Loden", "Obsidian" and "Photo Blue". However, not interested in the sale of information, friends who are interested may wish to pay more attention to follow-up reports PKPOP.recently Air Max Nike series shoes seem slightly quiet for a while, but how can Nike make this classic series of real silence! This time brings a new design of the Air Max 1Breathe Volt "Nike" series, including a general in the end and a bottom of the Lunarlon. Large mesh uppers and bright green color design, seems to be more suitable for spring and summer wear. At present, the shoe can be purchased in Australia Footlocker. we only to have the news, we are approximately spherical artifact, micro channel "attention" DUNKHOME and slams the service number left angle about? Brother? source: Footlocker[Chinese shoes Network - Brand Dynamics] the world's third largest sporting goods company Puma bet on green living trend, announced the next year to launch a series of biodegradable and recycled products, aiming to contribute to the environmental protection for the remainder, to explore business opportunities in this manner, narrowed The performance gap with rivals, but also with the parent company PPR in recent years, stressing that "sports and lifestyle," the direction of development. Puma has all along been committed to the production process to reduce the damage caused to the environment, has been praised as a green business representatives of the United Nations, this time to launch a green series consists of 22 new products, including sports shoes, shirts, plastic track jackets and backpacks, All products can be decomposed or recycled. In sports shoes, for example, the product is a biodegradable plastic, organic cotton and linen caused material after crushing machine handle, can be turned into fertilizer for six months to nine months later, add nutrients to the soil. Small New durable environmental damage Chief Executive Officer The company Koch (Franz Koch) does not deny that, management believes that the trend of green living, decided to contribute to the world, is also optimistic about these new environmentally friendly products to attract clients, stimulate performance gains, and emphasis on product Durability will not decrease. Although expensive for the world's three major sports giant enterprises, 2007 was owned Gucci and other famous French luxury goods group PPR later reverted to its more powerful is eligible for backup, but regardless of market capitalization, revenue and profit calculation, Puma all significantly behind rivals Nike and Adidas, therefore, if the company bet on the success of this time, the future or be able to narrow the gap. In addition to the introduction of new products, Puma also introduced new measures to begin a measure of economic damage every product on the environment, long-term or the formation of a system, such as food labeling, prompting consumers to choose more environmentally friendly products. The company temporarily survey found that the production of a biodegradable T-shirt, it will cause environmental costs 2.36 euros, compared with the traditional T-shirt 3.42 euros damage, nearly one-third less. In addition, compared with ordinary sports shoes, the production of 100,000 pairs of biodegradable sneakers, will only result in 12 trucks of waste, far less than the former 31 garbage trucks, indicating that the new product is indeed great for environmental conservation benefit. batch of synthetic material tax untimely Faced with higher selling prices of new allegations, Puma main ????? (Jochen Zeitz) countered, referring to the government about the price of all because of the tariff levied on the synthetic material is too high, ranging from 20-37 percent, far higher than If the company, also known as common when manufacturing sports shoes, to fully replace synthetic leather material, it is required to pay an additional 3.4 million euros per year tariff; leather approximately 3% of the tariff. Seitz added that the Government has imposed tariff is not only outdated synthetic materials, green businesses, but also a "reasonable punishment" and criticized the authorities not only support, but set down obstacles impede green Enterprise Development. (Chinese shoes Network - the most authoritative and most professional Footwear News), Nike Dunk Low Premium SB classic skateboard shoes to bring a new "Jean Jacket" color. The design is based on the popular 90s pickling jacket as a design inspiration, with superior texture of denim made with black leather uppers, collocation Swoosh midsole provide comfortable foot feeling for the majority of skaters through Zoom technology. 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